Client: We Energies
Director: Vassi Slavova
Design: Lauren Kiser
Motion Graphics: Erik Holman, Katya Khimenets, Lauren Kiser
Cel Animation: Amy Charlick
Produced by: Erik Holman
We partnered with We Energies to explain another confusing term. Ever heard of degree days? Maybe.. and maybe you've wondered yourself what this category on your bill even means. A lot of customers are right there with you!
This piece showcases how art and animation can quickly and clearly explain a difficult concept. Thanks to director Vassi's vision, the team always goes the extra mile with lots of little hidden details and complex 2D animation that breathes life into the topic.
This video uses lots of clever combinations of vector art hand drawn frames working seamlessly together.
These are some process shots of scene with hand drawn animation. The cat was animated frame by frame by animator Amy Charlick.
More hand drawn elements that were added into the final sequence. All these little details work to keep the viewer's attention, and make the piece more fun and memorable as we cover important information.
