January 2025
Click the gif above to experience the magic of interactive animation and to see what the future holds!
It seems like everything old is new again, and in the world of web design, interactive animation is no exception. If you’ve been around long enough to remember the early days of the internet, you might recall the heyday of Flash. It was the tool that brought animations, games, and websites to life. Eventually, it faded away due to security issues, performance problems, and the rise of HTML5, which made Flash obsolete.
Fast forward to today, and guess what? Interactive animation is back and it's more exciting than ever. Thanks to new browser technology, we can now create stunning vector animations that work seamlessly on both websites and apps. Tools like Rive and Lottie are leading the charge, giving artists and designers the power to blend creativity with code and create rich, interactive experiences for users.
But what exactly is interactive animation, and why should you care?
What Is Interactive Animation?
In simple terms, interactive animation is animation that responds to user actions. Unlike traditional videos or static images, which are passive experiences, interactive animations react in real-time to things like clicks, hover states, or even the position of your cursor. This makes the experience feel dynamic and engaging. Imagine you’re browsing a website, and every time you move your mouse, an element on the page shifts or changes color. Or maybe a button you hover over expands, giving you a sense of control over the design. That’s the magic of interactive animation—turning a simple website or app into something that feels alive, inviting users to explore, interact, and engage more deeply with the content.
Behind the scenes skeleton structure in Rive
Why Should You Use Interactive Animation?
So why should you bother with interactive animation on your own website or app? For one, it keeps users engaged longer. When people enjoy interacting with a design, they’re more likely to stick around. They feel like they’re part of the experience rather than just passive observers. This creates a memorable, immersive connection with the content—and by extension, with your brand.
Interactive animations also offer endless creative possibilities. You can use them to guide users through a site, highlight important information, or simply add a fun, eye-catching element that makes your digital space stand out.
The Takeaway
If you're ready to take your brand’s visuals to the next level and deliver something truly unique, interactive animation is the way to go.
Blackbox Visual is here to help add a little animation magic to your brand’s digital experience. So, whether you're designing a website, app, or anything in between, interactive animation might just be the spark your project needs to grab attention and leave a lasting impression.