Understanding an energy bill and making a house more efficient can make a huge difference to one's wallet and the environment. By educating their customers, We Energies builds a trusting relationship that benefits everyone, the customer, the company and the Earth.
We created these series of explainer videos to help them do that better. The videos can be very helpful translating a complicated message to a more digestible form. A simple and illustrative style lets the viewer focus on the information that's being delivered and get the most out of it. We mainly focused on the brand's color palette to unify all pieces.